Work

Investigating the Impact of Store Brand Price-Image and Retailer Equity Dimensions on ETKA Chain Store Customer's Purchase Intention

Year: 2013

Type: article

Study design: Observational Study

Authors: Mohammad Aghaei, Amin Asadollahi, Maryam Tonekaboni, Nasim Tajasom, Samin Abbasi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188620734

FWCI: 11.89

Cites: 22

Cited by: 12

Related to: 10