Work

IDENTIFICATION AND PRIORITY MARKETING MIX FACTORS AFFECTING THE SUCCESS OF SMALL AND MEDIUM ENTERPRISES (SMEs) (CASE STUDY: FOOD & BEVERAGE ENTERPRISES IN BOROUJERD CITY)

Year: 2014

Type: article

Author: Kolsum Bakhtiari

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2188630898

FWCI:

Cites: 51

Cited by:

Related to: 10