Work

The Influence of Brand Loyalty on Cosmetics purchase Intention of Iranian Female Consumers

Year: 2012

Type: article

Study design: Observational Study

Authors: Kambiz Heidarzadeh Hanzaee, Leila Andervazh

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188945653

FWCI: 7.297

Cites: 35

Cited by: 36

Related to: 10