Work

Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions

Year: 2006

Type: conference-paper

Abstract: Advances in Consumer Research

Source: KDI Central Archives (Korea Development Institute)

Author: Kwon Jung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: green

OpenAlex ID: W2189011179

FWCI:

Cites: 16

Cited by: 43

Related to: 10