Work

Why We Boycott: Consumer Motivations for Boycott Participation and Marketer Responses

Year: 2002

Type: book

Source: London Business School Research Online (London Business School)

Authors: Jill G. Klein, N. Craig Smith, Andrew John

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189107702

FWCI: 0.95

Cites: 76

Cited by: 18

Related to: 10