Work

Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Edwin Rajah, Roger Marshall, Inwoo Nam

Institutions: Auckland University of Technology, Nanyang Technological University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189161168

FWCI: 0.843

Cites: 23

Cited by: 70

Related to: 10