Work

The Logical Limitations of Target Marketing

Year: 1994

Type: article

Authors: Malcolm Wright, Don Esslemont

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189182010

FWCI: 2.842

Cites: 1

Cited by: 24

Related to: 10