Work

The Effects of Informational and Transformational Motivations on Responses toward Celebrity Endorsements

Year: 2009

Type: article

Source: ACR Asia-Pacific Advances

Authors: Kenneth R. Lord, Sanjay Putrevu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189268898

FWCI:

Cites: 33

Cited by: 2

Related to: 10