Work

The Effects of Brand Image and Perceived Public Relation on Customer Loyalty

Year: 2011

Type: article

Study design: Observational Study

Authors: Kambiz Heidarzadeh Hanzaee, Fatemeh Torabi Farsani

Institution: Islamic Azad University, Science and Research Branch

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189486001

FWCI: 2.784

Cites: 16

Cited by: 22

Related to: 10