Work

The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria

Year: 2014

Type: article

Authors: Sylva Ezema Kalu, Aham V. Anyanwu, Melford Udo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189552694

FWCI:

Cites: 28

Cited by: 6

Related to: 10