Work

The Information Content of Advertising: A Meta-Analysis

Year: 1996

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Advertising

DOI: 10.1080/00913367.1996.10673496

Authors: Avery M. Abernethy, George R. Franke

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2190357215

FWCI: 3.333

Cites: 45

Cited by: 349

Related to: 10