Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support
Year: 2015
Type: article
DOI: 10.1509/jppm.14.099
Institutions: Florida State University, Arizona State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2190938522
