Work

Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-15-02-2014-b003

Authors: Subhadip Roy, Anita Pansari

Institutions: Indian Institute of Management Udaipur, ICFAI Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W219096005

FWCI: 8.531

Cites: 57

Cited by: 20

Related to: 10