Work

Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices

Year: 1999

Type: article

Source: Asia Pacific Journal of Management

DOI: 10.1023/a:1015443110626

Authors: Wai-Sum Siu, David Kirby

Institutions: Hong Kong Baptist University, Middlesex University London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2191269701

FWCI: 4.148

Cites: 30

Cited by: 22

Related to: 10