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Brand value co-creation in a digitalized world: An integrative framework and research implications

Year: 2015

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2015.07.001

Authors: Venkat Ramaswamy, Kerimcan Ozcan

Institutions: University of Michigan, Marywood University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2192029930

FWCI: 43.17

Cites: 132

Cited by: 572

Related to: 9