How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Business Ethics
Institutions: Esade, Universitat Ramon Llull, EADA Business School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2192338690
