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Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

Year: 2010

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/656389

Authors: Zeynep Arsel, Craig J. Thompson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2193734721

FWCI: 31.81

Cites: 61

Cited by: 385

Related to: 10