Work

Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type

Year: 2015

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.15.0055

Authors: Helena F. Allman, Anton P. Fenik, Kelly Hewett, Felicia N. Morgan

Institutions: University of West Florida, Grand Valley State University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2194339752

FWCI: 7.463

Cites: 106

Cited by: 55

Related to: 10