Work

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

Year: 2015

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.15.0112

Authors: V. Kumar, Anita Pansari

Institutions: Harbin University of Science and Technology, Indian School of Business, Georgia State University, Huazhong University of Science and Technology, Singapore Management University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2194667394

FWCI: 12.43

Cites: 52

Cited by: 77

Related to: 10