Work

A new framework for evaluating sponsorship opportunities

Year: 2006

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2006.11072984

Authors: Derek T.Y. Poon, Gerard Prendergast

Institution: Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2194962985

FWCI: 12.87

Cites: 54

Cited by: 79

Related to: 10