Work

Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?

Year: 2005

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2005.11658557

Author: Julie M. Pharr

Institution: Tennessee Technological University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2195488909

FWCI: 26.78

Cites: 46

Cited by: 451

Related to: 10