Work

Effect of Intrinsic Motivation on Consumer Brand Evaluation: The Influence of Motive, Involvement, and Need for Cognition

Year: 2011

Type: article

Source: Global business and management research

Authors: Bagus Nurcahyo, Renny Nur‘ainy, Sariyati Sariyati

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W219579594

FWCI: 1.855

Cites: 15

Cited by: 12

Related to: 10