Year: 2015
Type: article
Abstract: Eco-innovations are one of the way businesses achieve a competitive advantage in the market. This paper aims to bring its meaning and to show its impact on competitiveness. The text is divided into three parts, the first of which was presented characteristics and basic concepts of eco-innovation typologies. The second part is to define the barriers and determinants of introducing this kind of innovation in the enterprise, while the last part is to show the links between eco-innovation and competitiveness.
Authors: Monika Ziółko, Justyna Mróz
Institution: Krakow University of Economics
Language: Polish
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2197116960