Work

Third-person perceptions of gambling sponsorship advertising

Year: 2015

Type: article

Study design: Observational Study

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-04-2015-0015

Authors: Margaret A. Johnston, Luc R. Bourgeois

Institution: The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2197970845

FWCI: 1.657

Cites: 87

Cited by: 10

Related to: 10