Year: 2015
Type: conference-paper
Abstract: This working paper is concerned with the developments of Uber as a smartphone-mediated transport company. Founded in 2009, Uber operates across 45 countries with the company valued at US$18 billion. The ubiquitous tide of Uber has impacted tourism and hospitality. As a competitor to mainstream taxi operations, cab drivers in several cities globally have protested against the company because of potential threats to their livelihoods. From a commuter's perspective, there are concerns surrounding the use of Uber relating to the lack of clarity as to the duty of care when engaging private drivers at a destination. Yet, the rise of Uber has polarised the tourism and hospitality scene, with some destinations favouring their entry while others vehemently opposed to their presence. Amidst this backdrop, several commuters and drivers have subscribed to the use of Uber across Australia. This paper explores the factors leading to the adoption of Uber.
Author: Aaron Tham
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2198472478