Work

Variety: From the Consumer’s Perspective

Year: 1998

Type: book-chapter

Source: International series in management science/operations research/International series in operations research & management science

DOI: 10.1007/978-1-4615-5579-7_2

Author: Barbara Kahn

Institution: University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2198616517

FWCI: 7.708

Cites: 48

Cited by: 40

Related to: 10