Work

Involvement and Detachment

Year: 2015

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146715599575

Author: Gary Sinclair

Institution: University of Stirling

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2198874264

FWCI: 4.971

Cites: 78

Cited by: 30

Related to: 10