Work

Leistungslehre und Service-Dominant Logic for Marketing — ein kritischer Vergleich

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9697-8_11

Author: Samy Saab

Institution: Freie Universität Berlin

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2199377568

FWCI: 9.189

Cites: 58

Cited by: 8

Related to: 10