Work

Attachment, Allegiance and a Convergent Application of Stakeholder Theory: Assessing the Impact of Winning on Athletic Donations in the Ivy League

Year: 2005

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340501400305

Author: Dan Covell

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2199927508

FWCI: 3.825

Cites: 34

Cited by: 39

Related to: 10