Work

Exploring the role of product involvement in shaping impulsive buying tendencies in online retail environments.

Year: 2014

Type: article

Source: Journal of Promotional Communications

Author: Nathaniel David Lloyd

Institution: Bournemouth University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2199967774

FWCI: 1.582

Cites: 27

Cited by: 5

Related to: 10