Work

Application of PLS in Marketing: Content Strategies on the Internet

Year: 2009

Type: book-chapter

Source: Springer eBooks

Parent work: Handbook of Partial Least Squares: Concepts, Methods and Applications

DOI: 10.1007/978-3-540-32827-8_26

Authors: Silvia Boßow-Thies, Sönke Albers

Institution: Christian-Albrechts-Universität zu Kiel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2200406834

FWCI: 9.611

Cites: 36

Cited by: 39

Related to: 10