Work

Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2015.1055041

Authors: Fandy Tjiptono, Denni Arli, Theresia Sri Dewi Retno Rosari

Institutions: Monash University Malaysia, Griffith University, Atma Jaya University Yogyakarta

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2201631530

FWCI: 4.143

Cites: 35

Cited by: 10

Related to: 10