Work

Consumer Choice Among Product Assortments in Virtual QR Code Stores

Year: 2015

Type: conference-paper

Source: International Conference on Information Systems

Authors: Stefan Hattula, Dominick Walter, Torsten Bornemann

Institution: University of Mannheim

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2201776273

FWCI:

Cites: 68

Cited by: 1

Related to: 10