Work

Tensions of extensions adverse effects of brand extension within consumer relationships

Year: 2008

Type: article

Author: Henrik Sjödin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W220180280

FWCI:

Cites: 101

Cited by:

Related to: 10