Work

When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology

Year: 2015

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucv005

Authors: Steven Shepherd, Tanya L. Chartrand, Gavan J. Fitzsimons

Institutions: Oklahoma State University, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2202252220

FWCI: 15.67

Cites: 44

Cited by: 100

Related to: 10