Work

Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park

Year: 2012

Type: dissertation

Author: Lawrence Mandhlazi

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2202274249

Cites: 144

Cited by: 2

Related to: 10