Work

Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption

Year: 2015

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2015.07.002

Authors: Rui Chen, Yuhuang Zheng, Yan Zhang

Institutions: Xiamen University, Tsinghua University, National University of Singapore

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National University of Singapore, National Natural Science Foundation of China

Awards: 个体创造力：影响因素、深层机制及管理启示, G8557645475

OpenAlex ID: W2203205103

FWCI: 0.829

Cites: 53

Cited by: 31

Related to: 10