Work

Packaging as a Tool for Product Development: Communicating Value to Consumers

Year: 2007

Type: article

Source: RePEc: Research Papers in Economics

DOI: 10.22004/ag.econ.162068

Authors: Gonzalez, Maria-Paz, Thornsbury, Suzanne, Twede, Diana

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W2204945661

FWCI: 0.921

Cites:

Cited by: 51

Related to: 10