Work

Quality Perceptions and Asymmetric Switching Between Brands

Year: 1991

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.10.3.185

Authors: Greg M. Allenby, Peter E. Rossi

Institutions: The Ohio State University, University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W220594676

FWCI: 16.89

Cites:

Cited by: 311

Related to: 10