Work

Marketing als marktorientierte Unternehmensführung

Year: 1998

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-93155-9_1

Author: Heribert Meffert

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2206960063

FWCI: 37

Cites:

Cited by: 28

Related to: 10