Work

The Tension between Strategy and Execution: Challenges for International Advertising Research

Year: 2011

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-51-1-027-041

Authors: John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis

Institutions: Old Dominion University, San Diego State University, Villanova University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2209846153

FWCI: 14.84

Cites: 69

Cited by: 43

Related to: 10