Work

What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model

Year: 2015

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-55-2-162-175

Authors: Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten

Institutions: RWTH Aachen University, Boston Consulting Group (United States), TU Dortmund University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2210025384

FWCI: 27.66

Cites: 56

Cited by: 103

Related to: 10