Work

The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media

Year: 2015

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.12.002

Author: Rodrigo Guesalaga

Institutions: Pontificia Universidad Católica de Chile, Cranfield University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2212367143

FWCI: 54.22

Cites: 50

Cited by: 283

Related to: 10