Work

Global brands in emerging markets: The cultural antecedents of global brand preference

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2015.39

Authors: Marlon Dalmoro, Diego Costa Pinto, Adilson Borges, Walter Meucci Nique

Institution: Univates

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2213048973

FWCI: 2.486

Cites: 56

Cited by: 18

Related to: 10