Work

Die Nutzung mobiler Shopping Apps im Kaufprozess

Year: 2015

Type: article

Study design: Observational Study

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-015-0529-1

Authors: Thomas Rudolph, Liane Nagengast, Melanie Bassett, David Bouteiller

Institution: University of St.Gallen

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2213050550

FWCI: 1.929

Cites: 21

Cited by: 10

Related to: 10