Work

Building Service Brands via Social Identity: Lessons from the Sports Marketplace

Year: 2001

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2001.11501881

Authors: Robert Underwood, Edward Bond, Robert Baer

Institution: Bradley University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2213639061

FWCI: 14.21

Cites: 41

Cited by: 448

Related to: 10