Work

When Does Construction Enhance Product Value? Investigating the Combined Effects of Object Assembly and Ownership on Valuation

Year: 2015

Type: article

Source: Journal of Behavioral Decision Making

DOI: 10.1002/bdm.1931

Authors: Lukasz Walasek, Tim Rakow, William J. Matthews

Institutions: University of Warwick, King's College London, University of Cambridge

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2213815566

FWCI: 3.308

Cites: 51

Cited by: 33

Related to: 10