Work

Using Self-congruity and Ideal Congruity to Predict Purchase Intention

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Euromarketing

DOI: 10.1300/j037v06n01_04

Author: Mary K. Ericksen

Institution: Bloomsburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2214197658

FWCI: 3.132

Cites: 12

Cited by: 137

Related to: 10