Work

Multichannel integration services : consumer decision making in integrated sales channels

Year: 2015

Type: conference-paper

Abstract: Multichannel integration services: consumer decision making in integrated

Source: MADOC (University of Mannheim)

Authors: Manuel Trenz, Daniel Veit

Institution: University of Augsburg

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2214485403

FWCI:

Cites: 96

Cited by: 2

Related to: 10