Work

Emotional or informative? Creative or boring?

Year: 2005

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2005.11072930

Authors: Wim Janssens, Patrick De Pelsmacker

Institutions: University of Antwerp, Ghent University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W221463322

FWCI: 3.821

Cites: 54

Cited by: 47

Related to: 10